Zimmer Financial Services Group has started Iron Title, an agency whose leadership team includes former First American executives.

Iron Title already has begun operations in Florida, and will be expanding into strategic markets nationwide in the coming months.

Its CEO, Judd Hoffman, is the former president of First American Title’s direct division. He is joined by Philip Wilson, the chief operating officer and Trenton Steindorf as senior vice president, both of whom were executives with First American Financial. Most recently, Wilson was senior division president at Stewart Title, and Steindorf served as assistant vice president of strategic initiatives at Orange Coast Title.

“We see the value in the human side of the title process — in delivering white-glove service to all parties of a transaction,” said Hoffman. “We are recruiting people who believe in this, and investing in the best AI-driven technology to scale the high-touch experience.”

Other Zimmer entities include: Ategrity Specialty Insurance Co., an insurer in the excess and surplus market; Sequentis Reinsurance; Carrick Specialty Holdings, which provides reinsurance and run-off management solutions; and Zimmer Partners, a research-driven, multibillion dollar investment adviser.