Technology-backed real estate platform Realpha is expanding into Texas, the latest move in its attempt to establish end-to-end home buying services across the country.
Already active in Florida, Realpha rolled out its platform to the Lone Star State through an agreement with national brokerage Continental Real Estate Group, allowing it to build a customer base in markets that have seen a spike in buyer interest this decade.
“This is an exciting next step in Realpha’s national expansion,” said CEO Mike Logozzo in a press release. “Texas is a high-volume, high-potential market that aligns perfectly with our integrated business model.”
The current broker partnership being used in Texas differs from Realpha’s current strategy in Florida, allowing it to quickly move in and scale up to engage in real estate transactions. While Realpha employs brokers in Florida, the company also touts the capabilities of its artificial intelligence-backed purchase tools to automate the home buying process and remove the cost of agent commissions for sales transactions in the Sunshine State.
“We aim to bring real value to home buyers by combining technology-driven convenience with cost savings, and Texas is just the beginning,” Logozzo added.
The latest announcement comes in an active period of growth for Realpha, which has multiple headquarters located in the Eastern U.S. Among its acquisition deals over the past several months are mergers with two mortgage brokerages, including Texas-based Be My Neighbor, an originator active in the state since 2018. The loan brokering services give the company the opportunity to keep Texas buyers in its mortgage pipeline, potentially serving them through to closing.
The state reported more than 323,000 home sales transactions in 2024, according to data from Redfin. The median sales price came in at $347,000, with purchase volume totaling over $112 billion.
Realpha followed up its Be My Neighbor merger with another deal to acquire California-based mortgage firm GTG Financial earlier this year. A late-2024 acquisition of USRealty Brokerage Solutions also laid the groundwork that paves the way for Realpha to obtain more than 30 state real estate licenses.
Realpha’s merger-and-acquisition strategy follows similar game plans employed this year by some mortgage lenders, namely Rocket and Lower, to build out their businesses into one-stop shops that can attract a home buyer and retain them as borrowers. Differentiating itself from those companies, Realpha has turned to mortgage brokers to grow lending operations, rather than originating loans in its own name.
The company’s current growth comes at the same time that it is making several major executive appointments in 2025, including the promotion of Logozzo to CEO in early June. Prior to ascending to the top leadership post, Logozzo jointly held the roles of president and chief operating officer.
With Logozzo’s promotion, former CEO and founder Giri Devanur moved into the position of executive chairman.
“With the foundation firmly in place, now is the right time to evolve our leadership,” Devanur said at the time of Logozzo’s promotion. “Mike has consistently demonstrated the operational expertise and strategic insight needed to execute at scale. I have great confidence in his ability to lead reAlpha into its next chapter.”
Also joining the company this year was Cristol Ripol, who took over as chief marketing officer. Prior to joining Realpha, she held the same title at technology firm Landed, which helps organizations establish down-payment assistance homeownership programs.
Other C-suite moves at Realpha earlier in 2025 include appointments of a new chief financial officer and a chief crypto officer.
